On October 22, 2015, SHAD hosted the SHAD - John Dobson Entrepreneurship Cup event, an annual innovation showcase and awards ceremony. Awards in seven categories were presented in Waterloo, Ontario where SHAD is based, in front of an audience of about 400 people which included SHAD alumni, family, university representatives and other supporters.
This year, the theme was all about play. With Canadians spending so much time on their computers and phones, with highly structured activities, and concerns about perceived risks outside the home, the students were asked what they could do to encourage Canadians to play outside. For the first time ever, a Wild Card entry was the recipient of Best Overall.